Reimagining Dairy's Future
Strategy and Planning
Public Relations
Audience Engagement
Creative and Content
accessible for farmers
Creating a Purposeful Experience
Our team worked closely with DMI to build an experience that felt purposeful and accessible for farmers. We focused on strong wayfinding and clear, intuitive branding, so attendees could focus on the event rather than navigating the venue.
accessible for farmers
Creating a Purposeful Experience
Our team worked closely with DMI to build an experience that felt purposeful and accessible for farmers. We focused on strong wayfinding and clear, intuitive branding, so attendees could focus on the event rather than navigating the venue.
"Dairy Management Inc. (DMI) came to us with a big goal for the Joint Annual Meeting, co-hosted with National Milk Producers Federation (NMPF) and United Dairy Industry Association (UDIA)."
Uniting Dairy Voices
Reimagining Dairy’s Future
Dairy Management Inc., alongside NMPF and UDIA, aimed to create a welcoming and inspiring environment for farmers at their Joint Annual Meeting. The main challenge was the hotel’s complicated multi-level layout with limited signage, so the goal was to unify branding across the three organizations and make the event experience seamless, connected, and inviting.
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connection, learning, and pride
Farmers and DMI pleased
The unified branding made the event space feel welcoming and easy to navigate, with 91% of survey respondents recommending it to other farmers. Attendees valued the attention to small details, allowing them to focus on connection, learning, and their pride in the dairy industry.
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our experience
