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CUSTOM AGENT
There are plenty of generative AI tools available, but each brings its own challenges and, let's be frank, shortcomings. A perceived lack of authenticity and trustworthiness in AI-generated content is a major roadblock for many of our clients.
That's why we developed our own custom agents to help our clients reach their target audiences using a controlled, collaborative process to generate quality, dependable content informed by hand-selected sources.
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Podcast
Gain a clearer perspective on the growing number of AI tools available and how they impact our everyday lives. Tune into The Divine Spark podcast as we explore what it means to adopt a uniquely human-first approach to AI and leverage it for stronger, more effective marketing.
WHITE PAPER
Generative AI has transformed marketing as we know it. In today's landscape, you need to streamline workflows, become more efficient and maximize output; AI can help you achieve all this and more.
We're willing to bet you've already used AI tools in your daily work. In fact, we conducted research among marketing professionals in the ag, energy and rural sectors and published a white paper on AI adoption.
Consulting Services
One key insight our research revealed was how few marketing teams have formalized a plan for using AI. We can help. Our consulting services provide analysis and recommendations, facilitate thoughtful dialogue with important stakeholders and develop an actionable plan. Let's talk about how Paulsen can help ready your business or organization for an AI-powered future.
Insights
We've tracked AI developments since before ChatGPT arrived on the scene. Take a closer look at key insights we've shared on using AI in marketing to a rural audience.
Insights
At some point in their career, every ag marketer or rural communicator has opened a blank Word document on their computer and just stared at the screen without knowing where to start. We are experts within our co-ops, ag businesses and rural-facing organizations, but sometimes we just need a little help getting the story to flow on the page. With AI tools, we’re all being given the opportunity to remove the anxiety of starting from scratch. And like in every other aspect of agriculture, we have to actively manage the change process for AI to be successful.
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